WINNING | Boomi expands AI-ready partner push in Asia Pacific

Insider Spotlight

• Boomi is leaning on regional partners to accelerate AI-ready enterprise transformation across Asia Pacific and Japan
• Consulting and integration firms are emerging as critical enablers of enterprise data activation strategies
• The company’s FY26 APJ Partner Awards highlight demand for connected infrastructure and automation
  
  
  

Boomi is doubling down on its Asia-Pacific and Japan ecosystem strategy as enterprises across the region ramp up investments in AI-ready infrastructure, integration, and automation platforms.

The data activation company this week unveiled the winners of its FY26 APJ Partner Awards, recognizing firms that have helped customers modernize operations, connect fragmented systems, and accelerate digital transformation initiatives using the Boomi Enterprise Platform. 

Why it matters

Enterprises across APJ are under pressure to operationalize AI while managing increasingly complex data environments. That has elevated the role of implementation and consulting partners capable of helping organizations integrate data, automate workflows, and scale securely.

"The pace of transformation across APJ has never been greater, and our partners are at the heart of it, translating the promise of data activation," Jim Fisher, vice president of Channels and Partners, APJ at Boomi, said in a press statement.

"These awards recognize partners who don't just implement technology but reimagine what's possible, helping organizations build the connected, AI-ready foundations they need to compete and grow."

The awards program recognized regional partners across multiple categories, with Atturra securing APJ Partner of the Year and ANZ Partner of the Year honors, while EasyStepIn was named APJ Growth Partner of the Year and ASIA Partner of the Year. 

Other winners included Nomura Research Institute for Japan, CONSULT for Southeast Asia, and additional recognitions across Greater China and India.

Between the lines

Boomi’s partner-centric strategy reflects a broader enterprise technology trend where vendors increasingly rely on local integrators and consulting firms to drive adoption of AI and cloud platforms.

The company said the winning organizations leveraged the full capabilities of the Boomi Enterprise Platform to simplify complexity, activate enterprise data, and support what it described as “agentic transformation” initiatives.

"The Boomi APJ Partner Awards are a reflection of what we can achieve together," Fisher added.

"Our partner ecosystem continues to set the standard for innovation and impact, and we look forward to building on that momentum in the year ahead."

Boomi said it currently supports more than 30,000 customers globally through a network of over 800 partners, positioning channel alliances as a central component of its enterprise growth strategy in the region. —Vanessa Hidalgo | Ed: Corrie S. Narisma