Insider Spotlight
The global consumer electronics brand positioned artificial intelligence and cross-device integration at the core of its product roadmap, signaling its ambition to become a central player in connected lifestyles rather than a single-category manufacturer.
Why it matters
As smart homes, hybrid work, and on-the-go entertainment converge, companies that can unify devices into seamless ecosystems are better placed to capture long-term consumer loyalty. TCL’s CES lineup reflects a push to own more touchpoints in daily digital life, the company said in a press release.
Smart living, upgraded
TCL’s intelligent living portfolio spans AI-powered home appliances, smart locks, and energy solutions. Products such as the FreshIN 3.0 Air Conditioner, GeniusFresh Refrigerator, and AI SuperDrum washer-dryer combo are designed to adapt to user behavior while improving efficiency and comfort.
Smart locks with biometric access and AI-driven controls further reinforce TCL’s vision of a safer, more automated home environment.
Immersive entertainment focus
Beyond televisions, TCL showcased intelligent entertainment devices that emphasize flexibility and personalization.
The PlayCube Projector targets cinema-grade viewing in varied environments, while RayNeo Air 4 Pro AR glasses aim to redefine portable entertainment and work through high-clarity, lightweight displays.
AI enhancements are positioned as key to improving picture quality, sound, and interaction across these devices.
Productivity on the move
TCL also expanded its productivity ecosystem with smartphones, eNote tablets, and connectivity solutions.
The NXTPAPER lineup focuses on eye comfort for prolonged use, pairing display innovation with AI-driven productivity tools.
Meanwhile, the 5G Mobile WiFi P50 underscores TCL’s push into mobile productivity by offering high-speed connectivity designed for remote and on-the-go users.
What’s next
TCL said its Human × Vehicle × Home cross-scenario solution will continue to evolve, aiming to connect personal devices, home systems, and mobility into a single intelligent experience.
Bottom line
By spotlighting a wide-ranging portfolio of intelligent devices at CES 2026, TCL is signaling that its future growth will be driven as much by integrated experiences as by hardware innovation, positioning the brand as a comprehensive smart living partner rather than just a display leader. —Vanessa Hidalgo | Ed: Corrie S. Narisma
