TCL’s leadership stems from its early bet on fresh air technology. While rivals stayed focused on traditional cooling and heating, the company launched its Global Fresh Air Strategy in 2021, culminating in the fifth-generation FreshIN C7 in 2024.
By the numbers
TCL’s overseas business makes up 65 percent of total operations.
It topped export rankings in the Philippines, Panama, Algeria, and Ukraine last year.
With 11 production bases worldwide, TCL’s annual sales exceed 20 million units across 160+ countries.
Driving innovation
The FreshIN 3.0, introduced in 2023, set new standards with:
AI voice control and AI energy-saving algorithms delivering over 37 percent energy savings.
Quadruple Noise Reduction System, cutting noise by 17 percent.
A design that continuously introduces outdoor fresh air to combat odors, dryness, and fatigue.
The product earned the “Smart Fresh Air Technology Innovation Award” at CES 2025, further cementing TCL’s reputation as an innovator.
Global edge
TCL adapts models for regional needs — from extreme 60°C cooling tests in the Middle East to anti-rust features for Southeast Asia’s humid climate. Its R&D team of 1,000+ engineers leads advancements across nine core smart air technologies. —Ed: Vanessa Hidalgo
