The company said it is now fully owned by Singapore Life Holdings Pte. Ltd., a move expected to strengthen group alignment and accelerate execution of its digital-first strategy.
Singlife said the development also underscores the group’s long-term commitment to the Philippine market.
Protection gap
Despite industry gains, Singlife noted that a significant protection gap remains, with insurance penetration in the country at just 1.79 percent.
This means only about two in 100 Filipinos are insured, leaving many households vulnerable to financial shocks such as illness, accidents, and income loss.
“Insurance should be simple, relevant, and within reach of every Filipino,” said Singlife Philippines CEO Lester Cruz in a statement.
Digital reach
To expand access, Singlife continues to offer its products through mobile platforms, including its app and digital partners such as GCash, Maya, Asia United Bank (AUB), and UNO Digital Bank.
The company is also strengthening its presence in digital banking ecosystems, with plans to roll out services on AUB’s Hello Pag-IBIG app.
Free coverage
Under its “Insurance For All” campaign, Singlife offers free accident insurance worth P100,000, which users can claim through partner platforms.
The initiative aims to introduce first-time users to insurance, with more than 450,000 Filipinos already enrolled.
Nationwide push
Beyond digital channels, Singlife is expanding its community engagement through the Philippine Marathon Majors, promoting health and wellness while reinforcing financial protection.
The next leg of the event will be held in Iloilo on April 12, with more races planned outside Metro Manila.
New products
Singlife is also preparing to launch new products next quarter designed to address practical protection needs.
These include term life insurance, short-term accident coverage for flexible use, and dengue protection to help cover medical costs during peak seasons.
New mascot
To make insurance more approachable, the company introduced “Sigla,” a financial companion inspired by the Philippine eagle.
Sigla aims to guide Filipinos toward understanding and adopting insurance as part of everyday financial planning.
Long-term goal
Singlife said its initiatives—from digital partnerships to product innovation—are aimed at helping more Filipinos achieve financial resilience.
“We’re committed to making protection simpler, more affordable, and easier to access,” Cruz said. —Ed: Corrie S. Narisma
