Insider spotlight:
Founded in 2019, MB has evolved from a one-man newsletter into a multi-channel market news service.
In its sixth year alone, MB published 208 episodes written across its main coverage and regular IPO/REIT updates. According to its latest newsletter from its anonymous publisher, MB saw a net gain of 998 subscribers, bringing its total to 11,941—a 9-percent increase year-on-year.
MB’s reach now spans seven channels, including Philstar.com, social media platforms, and financial communities like Investa and Reddit. The expansion has helped widen the audience but created challenges in engagement.
“I’ve stopped my policy of recognizing every piece of constructive engagement,” MB’s author noted, citing the strain of responding across multiple platforms.
To date, MB received support from 15 sponsors in the past year, including names like DoubleDragon, Megawide, and Shell Philippines. Additionally, 23 Patreon supporters contribute $147 monthly, a gesture the writer called “mind-blowing,” given MB’s commitment to open-access content.
“There is no ‘inner circle’ of paid readers,” he said, reinforcing MB’s philosophy of equal access for all.
Looking ahead, MB plans to revamp several content sections, including its Crypto News and REIT Index graphics, to make them more relevant for investors.
The newsletter also intends to bring in a business journalist and an external ad sales manager. “Slide into my DMs if you’re interested,” the post said, inviting applications for both roles.
The newsletter's founder reflected on how MB has grown alongside its readers. “Writing MB has forced me to grow my abilities in so many different directions,” he said. “That guy [from 2019] would have been frozen with panic at the thought that hitting ‘SEND’ would push his content out to hundreds of thousands.”
