Maya champions OFW financial fitness at Hong Kong fintech event

For many overseas Filipinos, every remittance sent home carries a dream for their families. Yet long-term financial security often remains elusive as day-to-day needs take priority over savings and planning, according to fintech platform Maya.

OFW-focused financial literacy drive

To help strengthen financial confidence among overseas Filipino workers (OFWs), Maya participated in the Financial Literacy and Digital Adoption Program for the OFW Community—an initiative of FintechAlliance.PH in coordination with the Philippine Consulate General in Hong Kong, led by Consul General Romulo Victor M. Israel Jr.

The session equipped participants with practical tools for financial resilience—from digital savings and responsible credit use to remittance management and scam prevention. 

These areas are central to Maya’s Financial Fitness (FinFit) Program, which advocates measurable and sustainable money habits for Filipinos.

Maya Head of Corporate Affairs Toff Rada speaks at the Financial Literacy and Digital Adoption Program for the OFW Community in Hong Kong, organized by FintechAlliance.PH in coordination with the Philippine Consulate General. | Contributed photo

Helping OFWs turn earnings into long-term stability

“We want our kababayans in Hong Kong to feel that banking and payments are not an extra burden—it’s an ally in their journey,” Toff Rada, Maya head of corporate affairs, said in a press statement. 

“Through high-engagement banking, digital savings, responsible credit tools, and clearer financial habits, we’re helping OFWs turn hard-earned income into long-term confidence and stability.”

Aligned with global fintech efforts

Held alongside the Hong Kong FinTech Festival 2025, the program underscored how fintech companies and digital banks are advancing financial inclusion for Filipinos at home and overseas. 

Maya joined other FintechAlliance.PH members participating in the festival, reaffirming the sector’s shared commitment to empowering OFWs through innovation and education.

Empowering a Filipino community in Hong Kong

According to Hong Kong’s Home Affairs Department, more than 200,000 Filipinos were recorded in the 2021 Population Census across various professions.

Through FinFit, Maya aims to make digital finance more inclusive—helping OFWs manage what they earn, protect what they’ve built, and plan for a secure financial future. —Ed: Corrie S. Narisma

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