SM Retail

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Friday, 16 May 2025

14 Apr 2025

3:52PM

SM Retail sees Gen Z energy driving in-store shopping surge

While Gen X (ages 45–60) and Millennials (ages 29–44) still hold the largest purchasing power, SM Retail is making strategic investments to tap the influence and rising spending capacity of Gen Zs (ages 13–28), who now represent 38 percent of the Philippine population.

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