Salmon expands retail lending footprint through SM Appliance Center

Insider Spotlight

• Salmon expands consumer financing reach through SM Appliance Center stores nationwide
• Partnership brings installment-based product loans closer to point-of-sale purchases
• Companies aim to address affordability challenges for big-ticket household purchases
  
  
  

Consumers looking to upgrade household appliances are gaining another financing option as demand grows for more accessible credit solutions that can spread the cost of major purchases over time. 

The move reflects a broader push among financial services providers and retailers to make essential home upgrades more attainable without requiring customers to pay the full amount upfront.

Starting this month, fintech firm Salmon has partnered with SM Appliance Center to offer product loans directly inside participating stores nationwide. 

The arrangement expands Salmon’s financing network, which now covers more than 9,000 partner stores across the country, while giving SM Appliance Center shoppers access to installment-based payment options at the point of purchase.

Why it matters

Consumers continue to face budget pressures when purchasing appliances and electronics, categories that often require significant upfront spending. Retail-based financing aims to reduce that barrier by allowing customers to spread payments over a longer period.

By the numbers 

Through Salmon Product Loan, customers can take home purchased items on the same day and repay through monthly installments. Loan approvals can be completed in as fast as one minute, with payment terms extending up to 24 months. Applications are facilitated in-store by Salmon ambassadors who guide customers through the process and loan terms.

What they’re saying

“Our goal has always been to make reliable credit products more accessible to Filipinos, right where they need them,” Salmon co-founder Raffy Montemayor said in a press statement.

“Partnering with SM Appliance Center, one of the country’s most trusted destinations for appliances and electronics, allows us to integrate financing seamlessly into customers’ everyday shopping moments,” Montemayor said. 

The bigger picture

The partnership aligns with SM Appliance Center’s efforts to broaden financing choices for customers alongside its product offerings. For Salmon, the collaboration supports its strategy of expanding access to consumer credit through physical retail channels.

Bottom line 

As retailers and lenders look for ways to stimulate consumer spending, embedded financing options are becoming a larger part of the shopping experience, particularly for higher-value household purchases. —Vanessa Hidalgo| Ed: Corrie S. Narisma