For nearly four decades, Max’s Restaurant, a homegrown Filipino brand with an 80-year legacy, has partnered with SM Malls to serve families and communities across the Philippines.
Amid the high-spirited celebration of Palarong Pambansa 2025, Max’s Restaurant opened its newest branch in Laoag City—not with the usual ribbon-cutting fanfare, but through a heartfelt gesture that truly resonated.
Behind the legendary golden-brown crusted fried chicken and homestyle hospitality lies a bigger story—that of Max’s Group Inc., a company that has evolved into a dining empire with over 600 locations and a portfolio that includes Pancake House, Yellow Cab Pizza Co., Jamba Juice, and more.