Amid the high-spirited celebration of Palarong Pambansa 2025, Max’s Restaurant opened its newest branch in Laoag City—not with the usual ribbon-cutting fanfare, but through a heartfelt gesture that truly resonated.
SM Prime Holdings Inc. (SM Prime), one of Southeast Asia’s largest integrated property developers, is expanding its presence in Northern Luzon with the opening of SM City Laoag on May 30—the company’s first mall in Ilocos Norte and its 88th shopping center in the Philippines.