Brand engagement

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Wednesday, 2 September 2026
18 Aug 2026
3:16PM

For Filipino brands, online visibility is no longer enough

Trust is becoming harder to earn in one of the world’s most connected markets. Only 28 percent of Filipinos now say they trust news, down 10 percentage points in a year—the steepest decline among the 48 markets covered by the Reuters Institute’s 2026 Digital News Report. At the same time, seven in 10 Filipinos get news from social media.
11 Aug 2026
8:47AM

Puregold pushes brand-building deeper into Filipino culture

Puregold is pushing its consumer brand deeper into Filipino entertainment and culture, using original creative work to build connections with communities beyond transactions inside its grocery stores.
1 Sep 2025
11:15AM

Google, YouTube push AI to reshape brand engagement in PH

At the industry event “Unmissable: New Rules in the AI Era of Media,” Google and YouTube laid out how artificial intelligence is reshaping marketing, culture, and commerce in the Philippines.
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