Insider Spotlight
The agreement, signed March 5 with Mayor Benjamin Magalong, opens opportunities for qualified seniors and persons with disabilities to work across 12 participating stores under Jollibee, Chowking, Greenwich, and Burger King.
Hires will take on customer-facing roles such as serving orders, preparing drinks, managing tables, and handling guest relations.
Why it matters
For a labor-intensive industry like food service, tapping seniors and PWDs offers a dual advantage—addressing workforce needs while advancing inclusion in a tangible, operational way.
Since launching in 2019, the program has generated more than 1,000 jobs nationwide. Expansion resumed in 2023 after a pandemic pause, with momentum building quickly—451 seniors and PWDs were hired in 2025 alone.
The company disclosed the latest Baguio partnership as part of its ongoing expansion, noting this is from a company release as it deepens collaboration with local governments.
The big picture
Jollibee’s model highlights how private sector and LGU partnerships are becoming a scalable pathway for inclusive employment across the Philippines.
The initiative now spans multiple cities including Manila, Antipolo, Pasay, Pasig, Muntinlupa, Parañaque, Quezon City, Cagayan de Oro, Cabuyao, and Davao, alongside several municipalities in Rizal.
It also supports the company’s “Joy for Tomorrow” agenda, particularly its People Pillar focused on building inclusive and diverse workplaces.
What they’re saying
Joseph Tanbuntiong, CEO of Jollibee Group Philippines and global head of the Jollibee Brand, said:“We believe that business growth is strongest and most meaningful when it is inclusive. By opening employment opportunities for senior citizens and persons with disabilities, we’re strengthening our store teams while helping more members of our communities remain active and engaged.”
Zoom in
“At the Jollibee Group, inclusion means creating opportunities for people to work with dignity, independence, and purpose,” said Ruth Angeles, chief human resources officer of Jollibee Group Philippines and head of Human Resources for Jollibee Brand International.
“Through our partnerships with local governments, senior citizens and persons with disabilities are able to contribute meaningfully in our stores, bringing their experience, dedication, and warmth to the teams that serve our customers.”
What’s next
With Baguio now onboard, the Jollibee Group is expected to further scale the program nationwide, positioning seniors and PWDs as a growing and valuable segment of its frontline workforce while reinforcing inclusive growth. —Princess Daisy C. Ominga | Ed: Corrie S. Narisma
