Insider Spotlight
Fans can expect curated live experiences, collaborations, and voting events designed to connect musicians, producers, and grassroots communities across the country.
Why it matters
The push underscores Jack Daniel’s ongoing bet on the Philippines’ thriving indie scene — not just by amplifying talent but by investing in the creative ecosystem that sustains it.
“This second chapter of Jack Daniel’s On Stage is about deepening the connection with the local indie music scene while opening its doors to the wider community of independent creatives,” said Gabriel Fajardo, brand marketing manager of Jack Daniel’s, Emerging Asia.
The lineup
From 35 nominated acts, a panel of music industry veterans, past “Chosen One” artists, and Jack Daniel’s representatives selected 20 artists to advance. The 2025 roster includes:
Alyson, Ang Bagong Luto Ni Enriquez, August Wahh, Cheeky Things, Dayaw, Fables, Halina, K+, Mi Mi, Minaw, Naïv, Nanay Mo, Novocrane, Peej, Pinkmen, Spacedog Spacecat, The Revisors, Ultraviolet, Uncle Bob’s Funky Seven Club, and Ysanygo.
“What truly guided our choices was the quality and energy of the artists’ live performances,” Fajardo said. “It’s this raw connection and genuine spirit that sets them apart.”
What’s next
The Road to Indiefest is mapped through multiple activations:
PROD NIGHTS (Sept 2025–Mar 2026): 23 grassroots shows with indie production partners.
MIXTAPE (Nov 15 & Dec 13, 2025): Paired artists reimagine each other’s full sets.
SOUNDCHECK (Jan–Mar 2026): Interactive fan voting across three events.
SESSIONS (Jan–Mar 2026): Live online showcases via radio partner Jam 88.3.
Official partners include Monarch Manila, Jam 88.3, Billboard Philippines, and indie production groups such as Doc Def Productions and Red Ninja Productions. —Ed: Ramon C. Nocon
