Honda Philippines hits 1M customers in 11 months, cements lead

Insider Spotlight

• One million customers reached from October 2024 to September 2025
• Four best-selling models locally manufactured in the Philippines
• Continued innovation drives Honda’s market dominance

Honda Philippines Inc. (HPI) has strengthened its market leadership by surpassing 1 million cumulative retail sales from October 2024 to September 2025—a milestone that also represents 1 million Filipinos’ mobility dream realized.

This achievement cements Honda’s long-standing position as the No. 1 motorcycle manufacturer in the country, underscoring the brand’s impact on the mobility landscape and everyday transportation of millions of Filipinos.

What’s driving the milestone:

HPI credits the milestone to the strength of five popular models, known for their reliability, performance, and accessibility.

• CLICK125—a game-changer in the automatic category with its sporty design, digital meter panel, and fuel efficiency.
• BeAT—a compact, lightweight model appealing to young, playful riders.
• ADV160—an adventure scooter with Honda Selectable Torque Control (HSTC) for safety and comfort on long rides.
• XRM125—a versatile underbone bike that dominates both rural and urban roads.
• TMX125 Alpha—a workhorse trusted by entrepreneurs and daily commuters for its durability and fuel efficiency.

Four of these models —namely the CLICK125, BeAT, XRM125, and TMX125 Alpha — are locally manufactured, underscoring Honda’s commitment to the Philippine market and local industry development.

The big picture:

“This milestone is not just a reflection of our sales success, but also of the strong bond we’ve built with our riders through the years. HPI remains committed to introducing innovative and reliable motorcycles that match the lifestyle and aspirations of Filipinos,” Takeshi Kobayashi, president of Honda Philippines Inc. said in a press release on Oct. 8, 2025.

As HPI celebrates this landmark, the company is looking ahead to develop more models that blend performance, efficiency, and comfort—continuing to shape the future of two-wheel mobility in the Philippines. —Ed: Vanessa Hidalgo