Globe urges Philippine firms to lead digital change at GSummit 2025

June 27, 2025
11:47AM PHT

Insider Spotlight

  • Globe Business urges proactive disruption at GSummit 2025
  • Leaders from AI, CX, and digital strategy spotlighted transformation
  • Experience Labs, Spectrum Code offer personalized digital pathways

Globe Business called on Philippine companies to take a more aggressive role in driving transformation during this year’s GSummit 2025, which gathered industry leaders, digital pioneers, and technology partners in Manila.

Themed “Disrupt,” the annual summit positioned digital disruption not as a passing phase, but a standing imperative for organizations navigating today’s fast-moving landscape.

“Disruption is not a passing trend. At Globe Business, it is a belief system that drives us to think boldly, move with speed, and build meaningful connections with our customers,” said KD Dizon, vice president and head of Globe Business said on Thursday, June 26, 2025.

Why it matters:

The summit framed disruption as a critical business mandate—one that requires leadership, not just adaptation. With industries under pressure from rapidly evolving technologies, Globe encouraged firms to either “be the architects of disruption” or risk being sidelined by it.

“The era of disruption demands proactive leadership. We can either wait for disruption to happen to us or be architects of disruption through bold, decisive action,” Dizon said .

Expert voices drive the message home

Speakers urged companies to embrace constant reinvention and experimentation:

  • Terence Mauri, founder of Hack Future Lab, warned that only companies that challenge their own business models will survive.
  • Michelle Alarcon, president of the Analytics and AI Association of the Philippines, outlined how data-driven thinking can redefine business operations.
  • Bong Borja, COO of Alorica, shared how generative AI is reshaping customer engagement strategies .


Tech-driven learning and interaction

Globe Business debuted the “Spectrum Code,” an in-app feature that helped attendees identify their digital leadership persona. Based on these insights, guests were directed to sessions best suited to their needs, spanning cloud-first strategies, cybersecurity, and innovation scaling.

The summit also featured “Experience Labs”—an interactive showcase of Globe Business’ digital ecosystem, including live demos on AI, secure cloud, and cyber defense solutions powered by connectivity and strategic partners like Google, Huawei, and ZScaler .

The big picture:

Globe is positioning GSummit not just as a conference but as a catalyst. Through its expanding partner network and service portfolio, it aims to move Philippine firms from passive observers of change to proactive drivers.

“Disruption begins with leadership, not just by title but through the choices we make every day,” Dizon added .

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