Guided by its bold transformation roadmap, the company reaffirmed its commitment to agility, innovation, and responsible business practices during its recently concluded annual stockholders’ meeting.
Driving the news
At the annual stockholders’ meeting, PCPPI president and CEO Phyo Phyu Noe reported robust progress across operations.
“The wins of 2024 are proof that the spirit of transformation is alive and well at PCPPI,” he said. “We have moved from laying the groundwork to strengthening our foundations.”
The transformation, he said, is reshaping how the company operates, leads, and grows across multiple fronts.
Channel growth and F&B partnerships
Timezone became PCPPI’s newest beverage partner in 2024, further extending the brand’s visibility in lifestyle venues.
The company renewed its decades-long partnership with Max’s Group Inc., solidifying its presence in the full-service dining category.
PCPPI also expanded into the casual and fast-dining space through tie-ups with Ramen Kuroda, Samgyupsalamat, Frankie’s NY Buffalo Wings, Yoshimeatsu, and Wallace Chicken.
Product innovation
PCPPI broadened its alcoholic beverage portfolio, launching several new products to cater to evolving consumer tastes:
Saero Soju
Starlight Chungha
Rose Chungha
Hard Mountain Dew
These launches support PCPPI’s pivot toward more diversified, consumer-centric offerings.
Sustainability in focus
The company reported solid ESG performance:
13,000 metric tons of post-consumer plastic collected under the EPR law
237 million liters in water savings
44 percent reduction in inventory losses, thanks to improved supply planning
Charting the next chapter
As PCPPI enters the next phase of its transformation journey in 2025, the company is poised to scale its progress, further embedding a culture of innovation, performance, and accountability.
“This transformation is no longer just a program—it’s a movement,” said CEO Phyo Phyu Noe. “We’re building a future-ready organization powered by courageous people and world-class systems.” —Ed: Corrie S. Narisma
