Global sambo event showcases PH as sports tourism hub

Insider Spotlight

  • More than 600 athletes from up to 31 countries are expected to compete in the 11th Asia-Oceania Sambo Championships in Manila
  • The event highlights the Philippines’ growing role as a regional hub for international sporting events and sports tourism
  • Officials say the tournament will generate economic activity for tourism-related businesses while showcasing Filipino hospitality


The Philippines is set to receive another boost in sports tourism as the 11th Asia-Oceania Sambo Championships, presented by the Philippine Sports Commission (PSC) under the National Sports Tourism Inter-Agency Committee (NST-IAC), takes place on June 23 at the Ninoy Aquino Stadium.

Organizers expect the five-day tournament to attract more than 600 athletes from as many as 31 countries, exceeding initial projections and reinforcing the country's appeal as a host for international sporting events.

Pilipinas Sambo Federation president Paolo Tancontian said participation numbers continue to rise as registration progresses.

“We had expected only about 500 athletes but those numbers are swelling since we presently have about 400 of them already. We could end up with over 600 grapplers from 31 countries,” Tancontian said in a press statement.

The 11th Asia-Oceania Sambo Championships is shaping up to be a truly international showcase, with Cambodia sending a 42-member delegation and strong participation expected from sambo powerhouses Uzbekistan, Kyrgyzstan, Kazakhstan, Iran and Syria. Oceania nations Australia and New Zealand are also set to join the competition, highlighting the Philippines' growing appeal as a destination for major sporting events.| Contributed photo

The big picture

The influx of athletes, coaches, officials and supporters is expected to benefit hotels, restaurants, transport services and other tourism-related businesses, underscoring the economic value of hosting international competitions.

Tancontian noted that Cambodia will send a 42-member delegation, while traditional sambo strongholds including Uzbekistan, Kyrgyzstan, Kazakhstan, Iran and Syria, along with Oceania representatives Australia and New Zealand, have expressed strong interest in participating.

He added that regional tensions in the Middle East may prevent full participation from all member nations of the Sambo Union of Asia and Oceania.

Why it matters

PSC Chair Patrick “Pato” Gregorio said the tournament demonstrates how sports can serve as a driver of tourism and economic activity.

“Hosting a well-organized international competition like the forthcoming 11th Asia-Oceania Sambo Championships is always a welcome enterprise that generates income for both the government and the tourism industry,” Gregorio said.

Patrick “Pato” Gregorio
 PSC Chair 

According to Gregorio, the creation of the NST-IAC through Administrative Order No. 38 signed by President Marcos in October has strengthened coordination among government agencies, national sports associations and private-sector stakeholders involved in hosting global sporting events.

“With each staging of an international meet in our country, the NST-IAC has provided the proper guidance and framework so that these sports and tourism showcases can really shine and leave long lasting memories,” he added.

What’s next

Gregorio said organizers will apply lessons learned from previous international events to ensure the successful staging of the sambo championships while showcasing the country’s hospitality to visiting delegations.

“The overall template and formula in staging successful international tournaments locally is now there, and we continue to adjust and tweak it so that successive ones can be better than before,” he said. —-Vanessa Hidalgo| Ed: Corrie S. Narisma

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