Insider Spotlight
Speaking during Entrepreneurship Week 2026, Magsaysay shared lessons from growing Potato Corner from a small startup into a multibillion-peso brand, emphasizing discipline, adaptability, and operational structure.
“There’s a big difference between having an idea and being able to execute it,” Magsaysay said during the event in Taguig City.
The three-day Entrepreneurship Week, held from April 28 to 30, gathered students, startup mentors, and business leaders for a series of talks, workshops, and startup showcases organized by Enderun Colleges’ BS Entrepreneurship program.
Why it matters
Startup culture and entrepreneurship education are gaining traction among Philippine universities as schools increasingly position business-building experience as part of student training.
The event opened with Launch Night, where students were introduced to the newly formed Enderun Young Entrepreneurs Society (EYES), an organization aimed at building a stronger entrepreneurial network on campus.
EYES president Rafael Keyser said the group plans to launch initiatives including a microsite connecting student-led businesses with potential investors, alongside sustainability-focused projects and networking tools. The event details were disclosed through a company release.
Student ventures take stage
The second day featured Founders Club sessions, where students consulted with entrepreneurs and professionals in marketing, finance, product development, design, and legal services to refine business concepts and receive practical feedback.
The event culminated in a Demo Day featuring student-led ventures across multiple industries.
Among the startups presented were Sky Court, a sports recreation concept founded by Philip Caluag; Elora Skin, a skincare brand led by Erika Bastareche; Lavande Nails and Cafe by Isabel Umali; and Vetica, a digital pet care platform founded by Alexis Carmona.
“What stood out most was being able to apply what we learned in school to a real business,” Carmona said.
Running throughout the week was Start-Up Alley, a showcase of student-run businesses that allowed attendees to interact directly with founders and explore their products and services.
Big picture
Enderun officials said Entrepreneurship Week reflects the school’s broader effort to combine academic instruction with practical startup exposure.
“Events like Entrepreneurship Week really enhance our already robust academic programs by making them more student-friendly and more applied,” said entrepreneurship program head Joselito Alma Jose. —Princess Daisy C. Ominga | Ed: Corrie S. Narisma
