Consumer demand drives Andok’s return to foodpanda

Insider Spotlight

• Andok’s has returned to foodpanda after an eight-year absence from the platform
• The roasted chicken chain remained one of foodpanda’s most searched merchants despite not being available for delivery through the app
• The partnership comes with limited-time promotions on Andok’s bestselling menu items through June 30
  
  
  

Filipino food chain Andok’s has officially relaunched on foodpanda, bringing its signature litson manok, liempo, Dokito meals, and other bestselling products back to one of the country’s largest food delivery platforms after an eight-year absence.

The return follows years of sustained consumer demand, with foodpanda revealing that Andok’s consistently ranked among the most searched merchants on its app despite not being available for ordering. 

The trend underscored the enduring popularity of the brand and highlighted customer demand for more convenient access to its products.

Why it matters

The partnership strengthens foodpanda’s efforts to expand its merchant network with well-known household brands while helping Andok’s reach more consumers through digital channels as food delivery continues to play a larger role in everyday dining habits.

Excitement around the relaunch began building before the official launch, with teaser campaigns from both companies generating thousands of reactions, comments, and shares online. 

Consumers quickly speculated about a possible collaboration, reflecting strong brand affinity for both companies.

The partnership was formally introduced through Pista ng Sarap, a campaign inspired by the Filipino tradition of gathering around food. 

The initiative highlighted how both brands aim to make meals more accessible for everyday occasions, family celebrations, and spontaneous gatherings.

The big picture

“At foodpanda, we're always looking for ways to bring customers closer to the brands and meals they love. The excitement surrounding Andok's launch reflects the strong connection Filipinos have with familiar food favorites, and we're happy to make those everyday cravings more accessible through the platform,” foodpanda Philippines marketing and growth director Patricia Jacinto said in a statement.

For Andok’s, the collaboration represents an opportunity to combine familiar flavors with greater convenience for customers increasingly reliant on digital services.

“As modern lifestyles keep Filipinos busier than ever, the partnership bridges the gap between nostalgic comfort and modern convenience,” Andok's Litson Corp. president Maverick Leonardo T. Javier said. 

“By integrating a beloved household name into foodpanda’s nationwide network, satisfying a sudden craving for familiar favorites is now just a few taps away.”

What’s next

To mark the relaunch, foodpanda is offering limited-time discounts on selected Andok’s products. Selected bestsellers — including the Spicy Dokito Burger, BBQ Liempo Meal, Dokibab Rice Meal, BBQ Liempo Stick and Litson Manok, with discounts of up to P150 —will be available at 30 percent off until June 30, with no minimum order requirement. —Ramon C. Nocon | Ed: Corrie S. Narisma