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Scheduled for Aug. 22 at the SM MOA Complex, the event will feature music-filled routes, brand experiences and a finish-line celebration. Participants can run, jog, walk or dance through themed Music Zones along 5-kilometer and 10-kilometer routes.
Why it matters
The Music Run serves as the opening event for Acer Day, the technology company’s regional initiative designed to connect with consumers through experiences that extend beyond its traditional products.
This year’s “Shift the Game” theme brings together fitness, entertainment and technology as Acer marks both its 50th anniversary and the 10th year of Acer Day.
What they’re saying
“The Music Run reflects our commitment to creating experiences that bring people together beyond technology. As we celebrate 50 years of Acer and 10 years of Acer Day, we can't wait to see our community rally and shift the game with us,” Acer Philippines marketing manager Mart Maranon said in a press statement.
The approach reflects Acer Day’s broader role as a consumer-facing platform built around innovation, community activities, special experiences and promotions rather than focusing solely on hardware.
The experience
The Music Run’s Sound Track Run Course is built around music accompanying participants throughout the route. The themed Music Zones are designed to turn a conventional road race into an entertainment-driven event.
For Acer, the format provides another touchpoint with consumers as the company seeks to connect technology with lifestyle interests and community experiences.
What’s next
The celebration will continue after race day. Finishers can attend the Acer Day Concert at the Araneta Coliseum on Aug. 30, with General Admission, Upper Box and Lower Box options bundled with race registration.
The two events give Acer Philippines an eight-day sequence of consumer activities spanning fitness and live entertainment as the company celebrates a decade of Acer Day. —Vanessa Hidalgo| Ed: Corrie S. Narisma
