WINNING | Mang Inasal logs record marketing performance in 2025

Insider Spotlight

• Mang Inasal closes 2025 with an all-time high 57 awards from global and local bodies
• Campaigns tied to tourism, digital, and influencer marketing drive recognitions
• Brand leaders credit customers and partners for sustaining momentum
  

Mang Inasal, the Philippines’ Grill Expert, is ending 2025 on a high note after securing a record 57 awards from a wide range of local and international award-giving bodies, underscoring the brand’s growing influence in marketing, digital engagement, and cultural storytelling.

The recognitions span major global platforms such as the International Business Awards, Campaign Asia-Pacific, Asia Pacific Stevie Awards, ASEAN PR Excellence Awards, and Marketing Excellence Awards, alongside respected local institutions including the Anvil Awards and the Philippine Quill.

Why it matters

The scale and diversity of Mang Inasal’s awards highlight how Philippine food brands are increasingly competitive on the global marketing stage, particularly in digital-first campaigns and culturally rooted storytelling.

A major contributor to this milestone was Mang Inasal’s collaboration with the Department of Tourism under the “Love the Flavors, Love the Philippines” campaign, which earned multiple honors and secured the brand’s first Asia-Pacific Tambuli Awards win. The campaign aligned food, tourism, and national identity, resonating strongly with both judges and audiences.

What they’re saying

“We are deeply grateful for the continued support of our customers and various partners who have validated Mang Inasal’s Ihaw-SARAP and Unli-SAYA brand positioning,” Mang Inasal president Mike V. Castro said in a press release. “These inspire us to keep on coming up with innovative ways to continually satisfy our various stakeholders.”

By the numbers

Among the 57 awards are multiple Gold wins at the International Business Awards for campaigns such as “Love the Flavors, Love the Philippines,” “#MangInasalCreamyYESSummer,” and manginasal.ph, as well as top rankings in Campaign Asia-Pacific’s lists of leading food brands in the Philippines and Southeast Asia.

The brand also earned strong consumer-driven recognition through Grab Fan Faves, securing Platinum and Gold awards across grilled chicken, pork barbecue, and dessert categories, reinforcing its everyday relevance to Filipino diners.

Between the lines

Marketing leadership was also in the spotlight, with awards recognizing Mang Inasal’s marketing team and executives for innovation, data-driven insights, and digital excellence, signaling the company’s investment in long-term brand-building capabilities.

What’s next

Mang Inasal said it will continue rolling out innovative campaigns and digital experiences as it builds on its Ihaw-SARAP and Unli-SAYA positioning, leveraging partnerships and customer communities to sustain growth beyond 2025. —Vanessa Hidalgo | Ed: Corrie S. Narisma