Pru Life UK boosts takaful awareness with Mindanao leaders

January 15, 2026
2:10PM PHT

Pru Life UK Philippines convened Muslim religious leaders from Mindanao for a dialogue aimed at strengthening community-based education on takaful, as the insurer seeks to deepen public understanding of faith-aligned protection and Islamic finance principles.

The session brought together imams and community leaders to discuss how takaful works, its role in financial protection, and how it aligns with Islamic values of mutual cooperation, shared responsibility and ethical risk-sharing.

The company said the initiative is part of its broader efforts to make insurance more inclusive and accessible to underserved communities, particularly in Muslim-majority areas.

Why it matters

Takaful remains less understood in many parts of the country, despite its potential to address protection gaps among Muslim Filipinos who seek financial solutions consistent with their faith.

Pru Life UK brings together Muslim religious leaders from Mindanao for a dialogue to strengthen community-based Takaful education. The session fostered deeper understanding of Islamic finance principles and their role in faith aligned protection. | Contributed photo  (Click to view full image)

Community-based engagement

Pru Life UK said engaging religious leaders is critical to improving awareness, as imams play a trusted role in guiding communities on matters that intersect faith and daily life.

During the dialogue, participants discussed common misconceptions about insurance and how takaful differs from conventional insurance by avoiding interest, uncertainty and gambling, which are prohibited under Islamic law.

The discussions also highlighted how takaful can support family protection, health coverage and long-term financial security while remaining compliant with Shariah principles.

Faith-aligned protection

Company representatives shared insights on how takaful products are structured, emphasizing the concept of mutual assistance among participants rather than profit-driven risk transfer.

Atty. Mehol K. Sadain, Takaful Window consultant, supports Pru Life UK’s efforts to broaden understanding and access to Shariah-compliant protection. | Contributed photo

Pru Life UK said the dialogue allowed both sides to exchange perspectives, helping ensure that product education reflects not only technical features but also religious and cultural considerations.

Building local trust

Religious leaders welcomed the opportunity to engage directly with the insurer, noting that clearer understanding of takaful would help them better guide their communities on financial protection options.

The company said such engagements help bridge information gaps and foster trust, particularly in areas where formal insurance uptake remains low.

Inclusive finance push

Pru Life UK said it plans to continue working with community leaders, educators and local institutions to expand takaful literacy and strengthen financial inclusion in Mindanao.

The insurer added that community-based education complements broader industry efforts to develop Islamic finance in the Philippines, where demand for Shariah-compliant financial products is growing.

Pru Life UK VP for Sustainability and Takaful head Maricel Estavillo reinforces the company’s commitment to strengthening Takaful awareness in the Bangsamoro region. | Contributed photo

What’s next

The company said insights from the dialogue will be used to refine education initiatives and outreach programs, ensuring that information on takaful remains clear, culturally sensitive and accessible.

Pru Life UK said it remains committed to supporting faith-aligned protection solutions that empower families and communities to build long-term financial resilience. —Ed: Corrie S. Narisma

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