PLDT Enterprise rolls out ‘Ellie’ to boost workplace productivity

PLDT Enterprise is stepping up its artificial intelligence push with the launch of Ellie, an internal AI-powered digital assistant designed to improve productivity, collaboration, and operational efficiency across the PLDT Group.

Companies are increasingly embedding AI into everyday workflows—not just as a tool for customers, but as a way to transform how employees work.

The details

Ellie—short for Enablement and Intelligence Engine—is accessible via Microsoft Teams and serves as a centralized platform for employees.

It provides quick access to product information, sales materials, and a searchable knowledge base, enabling teams to respond faster to client needs and focus on higher-value tasks.

What it does

Through Ellie, employees can:

  • Access product bulletins across PLDT Enterprise’s portfolio, including fixed, wireless, and ICT solutions
  • Retrieve ready-to-use sales decks and client proposals
  • Search a centralized repository of information for faster alignment and decision-making

By consolidating key insights into a single interface, the platform supports smarter client engagement and quicker turnaround times.

What they’re saying

“Championing AI within our own workplace allows us to lead by example as we transform into a TechCo—demonstrating how AI can enhance productivity and deliver more responsive outcomes for our customers,” said Blums Pineda, SVP and head of Enterprise Business Group and PLDT Group AI business lead.

“Ellie reflects how we are approaching AI as a practical tool for everyday work—not just a future concept, but something our teams can use now,” said Nico Alcoseba, FVP and head of enterprise product management and innovations.

What’s next

Ellie is part of PLDT Enterprise’s broader push to integrate AI into internal operations, reinforcing the idea that digital transformation must begin within the organization.

As the platform evolves, PLDT aims to expand Ellie’s capabilities to further support decision-making, collaboration, and innovation—building a more AI-enabled workplace across the group. —Ed: Corrie S. Narisma

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