Maynilad targets youth as sustainability advocates through wastewater campaign

West Zone concessionaire Maynilad Water Services Inc. reported an 84-percent surge in student participation in its 2024 wastewater education campaign, engaging 4,636 students—the highest since the program began in 2016.

The spike signals rising awareness about wastewater management and highlights Maynilad’s expanded efforts to educate communities in Metro Manila.

The campaign reached 32 schools across Manila, Quezon City, Muntinlupa, Valenzuela, Pasay, and Parañaque, carried out in partnership with local Department of Education (DepEd) officials to ensure strong school involvement and effective learning delivery.

Maynilad’s wastewater management team poses with high school students after a successful wastewater education session at Dr. Josefa Jara Martinez High School in Quezon City./ Photo from Maynilad  

To make complex wastewater concepts more accessible, Maynilad introduced animated educational videos tailored to young learners. These were complemented by interactive Q&A sessions that sparked curiosity and corrected misconceptions—many students were surprised to learn that wastewater is treated before it is released and that communities play a vital role in maintaining proper sewerage systems.

“By making wastewater education more engaging and accessible, we empower students to appreciate its impact on the environment and the importance of proper treatment,” said Engr. Zmel Grabillo, head of Maynilad’s wastewater management division.

Maynilad recognizes youth as powerful influencers within their families and future stewards of water sustainability. Through education, the campaign equips them to champion responsible sanitation practices at home and in their communities.

Since its launch in 2016, the program has educated nearly 12,000 students from 207 schools. Looking ahead, Maynilad is proposing the integration of a wastewater treatment module for teachers through DepEd NCR to ensure long-term curriculum inclusion. — Ed:  Corrie S. Narisma

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