Monday, 25 May 2026
11 May 2026
5:17PM
Watsons taps SB19 to boost wellness, beauty brand appeal
Watsons Philippines has tapped P-pop sensation SB19 as its official brand ambassadors for 2026, marking a high-profile partnership aimed at strengthening the retailer’s connection with younger Filipino consumers through music, wellness, and beauty.
10 Apr 2026
3:10PM
SB19 partnership anchors AIA Philippines wellness campaign
AIA Philippines is betting on cultural relevance and everyday relatability as it taps P-pop powerhouse SB19 to amplify its “Rethink Healthy” campaign, aiming to reshape how Filipinos define and pursue wellness.
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