iProov warns deepfake surge makes identity the new security edge

Insider Spotlight

• Biometric identity firm iProov surpassed one million daily verifications in 2025 amid surging deepfake attacks
• A Gartner study cited by the company shows 62 percent of organizations faced deepfake incidents last year
• The firm is expanding enterprise and government deployments, including projects with UnionDigital Bank in the Philippines
• New threat data shows dramatic spikes in AI-driven fraud techniques targeting digital identity systems
  
  

Deepfakes and AI-powered impersonation are reshaping cybersecurity, pushing organizations to rethink identity verification as the new frontline of defense.

iProov, a global biometric identity verification provider, said it processed more than one million daily authentication transactions in 2025 as enterprises rush to counter synthetic identity attacks fueled by generative AI.

Why it matters

Companies increasingly face breaches that happen not through system hacks but through stolen or fabricated identities. 

As remote onboarding and digital services expand, attackers are exploiting weak identity checks using synthetic media and AI tools.

A Gartner study cited by the company found 62 percent of organizations experienced a deepfake attack in the past year, highlighting how identity has become a primary entry point for cybercriminals.

Andrew Bud 

Founder and CEO of iProov

What they’re saying

“As deepfakes and AI agents transform the enterprise attack surface, identity becomes the foundation of digital trust,” Andrew Bud, founder and CEO of iProov, said in a press statement. 

“With well over one million daily verifications, iProov delivers genuine human presence assurance so organizations can secure customer and workforce identities by anchoring every critical digital interaction to a real, verified human, transforming authentication into a live defense for the AI era,” he added.

Threat signals rising

iProov’s research arm reported a sharp escalation in AI-driven fraud attempts last year. Its Threat Intelligence Report documented a 2,665-percent surge in native virtual camera attacks and a 300-percent increase in face-swap attempts year over year.

Separate research also revealed consumers remain largely unable to detect deepfakes, with only 0.1 percent of respondents accurately identifying manipulated media, reinforcing the need for automated detection tools.

Market traction

The company said its biometric technology gained traction across government, finance, and travel sectors.

Deployments include digital banking security for UnionDigital Bank in the Philippines and Vietnam’s MoMo platform, while travel projects include biometric passenger processing pilots with US Customs and Border Protection at Aruba Airport and Orlando International Airport.

The bigger picture

Security experts increasingly view identity verification as the new enterprise perimeter, replacing traditional network defenses.

For companies facing industrial-scale fraud operations and “crime-as-a-service” models, technologies that verify whether a real human is behind a transaction may become a critical safeguard in the AI era. —Vanessa Hidalgo | Ed: Corrie S. Narisma