Fruitas Holdings sees record revenue and expansion in 2023

Food kiosk king Lester Yu’s Fruitas Holdings saw profits jump 37 percent to P113 million while revenues soared to a historic high of P2.5 billion, an increase of 37 percent.

Food kiosk king Lester Yu’s Fruitas Holdings saw profits jump 37 percent to P113 million while revenues soared to a historic high of P2.5 billion, an increase of 37 percent. 

The growth was significantly bolstered by the acquisition of Ling Nam in March 2023, enhancing both revenue and profitability. Fruitas owns popular kiosks such asFruitas Fresh from Babot’s Farm, De Original Jamaican Pattie, and Sabroso Lechon.

Lester Yu, President and CEO of Fruitas

"The impressive financial performance of Fruitas Holdings in 2023 underscores ourcapability to deliver an exceptional outcome for all of our Fruitas brands.”

Fruitas expanded its e-commerce and cloud kitchen operations, adding 44 new stores for a total of 817 by year-end. 

Gross profit expanded by 42 percent to P1.5 billion with improvements in production efficiency and strategic entry into higher-margin product categories.