INSIDER SPOTLIGHT
Why it matters
CCEAP operates 18 manufacturing facilities and nearly 70 distribution centers and sales offices—an extensive footprint that depends on stable, scalable digital systems to keep products moving and teams connected.
With almost 9,000 associates in the field, uninterrupted communication and secure data access directly influence production uptime and delivery reliability.
Driving reliable connectivity
Under the expanded collaboration, PLDT Enterprise is equipping CCEAP with Postpaid Plans that unify communication across its sites nationwide.
In-building solutions have also been activated in key facilities to boost indoor mobile coverage, enhancing coordination for plant and distribution teams.
Strengthening business continuity
CCEAP is also leveraging VITRO’s network of data centers to safeguard critical systems. By colocating infrastructure in strategically located VITRO sites, the beverage company gains enterprise-grade security, round-the-clock availability, and operational resilience—elements crucial to maintaining product availability and meeting delivery commitments.
“We are committed to enabling CCEAP with world-class data center services that ensure operational efficiency and resilience—underscoring how digital infrastructure can drive reliability and growth for various industries,” Victor Genuino, president and CEO of ePLDT and VITRO Inc., said in a press release on Dec. 5, 2025.
“Our partnership with them reflects our commitment to empower organizations and their seamless operations, allowing them to focus on serving millions of Filipinos every day,”
“CCEAP’s scale requires reliable, uninterrupted communications across its manufacturing and distribution footprint. By providing wireless and ICT solutions, we are proud to contribute to their digital journey and long-term growth,” said Javier Lagdameo, vice president and head of enterprise revenue group, PLDT Enterprise.
The CCEAP view
“Our operations require 24/7 connectivity, and the support we have received from PLDT Enterprise has been instrumental in helping us achieve record growth,” said Christian Gaxiola, procurement director of CCEAP.
“Beyond technology, what we value most is their commitment to understanding our needs and working with us as a long-term partner to drive operational excellence,” said Gaxiola.
The strengthened partnership underscores a shared push for digital resilience in the FMCG sector—where uninterrupted operations are essential to keeping shelves stocked and consumers served. —Vanessa Hidalgo | Ed: Corrie S. Narisma
