BPI’s VYBE, M Lhuillier team up to expand digital finance access

Insider Spotlight

• VYBE by BPI partnered with M Lhuillier to offer free cash-in services nationwide
• The collaboration gives Filipinos access to digital finance through over 3,000 branches
• The companies said the move supports broader financial inclusion efforts
  
  
  

VYBE by BPI is expanding its reach through a partnership with M Lhuillier, as leading financial services brands deepen efforts to make digital finance more accessible to more Filipinos.

The collaboration allows VYBE users to cash in for free at more than 3,000 M Lhuillier branches nationwide, helping bridge cash-based transactions with digital financial tools.

The move underscores how traditional financial institutions and established remittance networks are working together to accelerate financial inclusion, particularly for underserved and cash-reliant communities.

The big picture

“This initiative reinforces BPI’s commitment to financial inclusion,” said Eric Faustino, Head of Digital Partnerships and Ecosystems at BPI. “By making cash-in services more accessible through a trusted partner, we are helping more Filipinos take their first step toward adopting digital financial tools in their daily lives.”

The partnership combines BPI’s growing digital ecosystem with M Lhuillier’s nationwide physical presence, creating more accessible entry points into digital finance for everyday users.

Customers can cash in to their VYBE e-wallets through three steps: filling out a Kwarta Padala form, submitting the cash amount, and receiving a transaction receipt before funds are credited to their accounts.

The companies said the collaboration is designed to make digital financial services more familiar and convenient, especially for Filipinos who continue to rely heavily on over-the-counter transactions.

Why it matters

“At M Lhuillier, our focus has always been on meeting customers where they are,” Michael L. Lhuillier, President and CEO at M Lhuillier said. “As a ‘Tulay ng Pilipino,’ we are committed to bridging Filipinos to essential services. Through this collaboration with VYBE, we offer a simple and reliable way for customers to access digital financial solutions through our extensive branch network.”

The partnership highlights a broader industry trend where banks, e-wallet providers, and remittance firms are increasingly collaborating to expand financial access beyond urban centers.

VYBE by BPI offers services such as QR Ph payments, free fund transfers to banks and e-wallets, rewards earning and redemption, and other digital financial tools through a mobile platform.

By leveraging trusted community-based networks like M Lhuillier, financial institutions are aiming to ease more Filipinos into digital transactions while reducing barriers to adoption. —Ramon C. Nocon | Ed: Corrie S. Narisma