Visa pushes xPays for secure, seamless payments in Philippines

September 24, 2025
1:58PM PHT

Insider Spotlight

  • Visa holds an enablement workshop to boost adoption of xPays—Google Pay, Apple Pay, and Samsung Pay—among Philippine banks
  • Tokenization technology ensures every tap is secure and private
  • Initiative supports the Bangko Sentral ng Pilipinas’ digital and financial inclusion goals

Visa is accelerating the Philippines’ move toward secure and seamless digital payments by championing the adoption of mobile payment providers—collectively known as xPays—such as Google Pay, Apple Pay and Samsung Pay.

Driving the push:

In a recent enablement workshop, Visa collaborated with Google Southeast Asia, Vietcombank and Starbucks Vietnam to share best practices on integrating and scaling xPays locally.

The Bangko Sentral ng Pilipinas (BSP) clarified that these digital wallets are technology service providers, meaning they must be linked to users’ credit, debit or e-money accounts rather than hold funds themselves.

(From left) Visa Philippines head of product Ezer Escolar, Visa head of product, Regional Southeast Asia Poojyata Katar, Vietcombank deputy director of retail product department Nguyen Hong Thanh, Starbucks Vietnam head of business development and marketing Nguyen Bao Tram, Google Payments strategic partnerships lead for Asia Pacific TG Ramakrishnan, and Visa head of product for Vietnam and Laos Kelvin Utomo | Contributed photo

How it works: 

Once a Visa card is added to a digital wallet, users can tap to pay in-store, online or in-app without a physical card. Each transaction is protected by Visa’s network token technology, which replaces card numbers with unique digital tokens and dynamic cryptograms. 

This ensures that cardholders’ real account information is never shared with merchants or stored on devices, dramatically reducing fraud risk.

Google Payments strategic partnerships lead for Asia Pacific TG Ramakrishnan discusses how Google Wallet enables enrollment of various physical cards digitally, making payments seamless and secure. | Contributed photo

By the numbers: 

Visa has issued more than 10 billion tokens globally, with 1.5 million e-commerce merchants transacting with Visa tokens every day. The company’s Token Service generated a $2-billion uplift for Asia-Pacific merchants in 2023 while cutting fraud rates by 58 percent.

Regional success stories: 

“Vietcombank has been a trusted partner of Visa in delivering seamless payment experiences to Vietnamese consumers. We’re proud to share our key learnings with peers across the region,” said Nguyen Hong Thanh, deputy director of retail product department from Vietcombank.

Vietcombank deputy director of retail product department Nguyen Hong Tanh shares how the xPays increased transaction volume and average number of transactions for the bank’s cardholders. | Contributed photo

Big picture: 

“Digital wallets like Google Pay, Apple Pay, and Samsung Pay amplify the power of Visa by delivering secure, seamless, and innovative payment experiences for consumers, businesses, and our banking partners,” said Jeffrey Navarro, Visa country manager for the Philippines.

With digital retail payments already making up 57.4 percent of total transactions in the Philippines, Visa’s initiative aligns with the BSP’s goal of 70 percent by 2028, broadening financial inclusion for Filipinos and travelers alike.  —Ed: Vanessa Hidalgo

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