Insider Spotlight
Its recent “Hygiene Hangout” at Sevenscape in San Juan served more as a backdrop than a centerpiece—a platform to underscore how today’s hygiene habits must match the pace and personality of on-the-go lifestyles.
Why it matters
With busier schedules and fluid routines, consumers now look for hygiene essentials that keep up—compact enough for constant movement yet expressive enough to feel personal.
Sanicare’s messaging reflects this shift, positioning hygiene as a lifestyle companion rather than a simple routine.
Lifestyle fit
The brand’s approach centers on versatility and identity. The event’s three interactive zones—Chill Minimalist, Fresh Trendsetter, and Always-Ready Planner—mirrored the different hygiene personas shaping how people pack their bags, manage their days, and choose products that fit their rhythm.
Inspired by the “What’s In Your Bag?” trend, Sanicare highlighted that what people carry signals who they are and how they move through the world.
Leading the experience was Sanicare care ambassador Belle Mariano, whose career and creative pursuits embody the brand’s on-the-go DNA.
“Self-care for me is really important because that’s where you get your energy to present yourself to the world. To show your best version out there, you really need to take care of yourself. There is nothing wrong with forming that kind of healthy relationship with yourself,” she shared in a press release.
What they’re saying
Belle expanded on her philosophy, saying, “I continuously live by ‘Self-care isn’t selfish.’ It’s okay to take a step back, have a day off from social media, or unwind with friends. This allows me to recharge and deliver my best in everything I do.”
She also emphasized her long-standing connection to the brand. “I grew up using Sanicare, from my early days in the industry. Knowing that the brand shares the same advocacy I truly believe in, which is self-care, makes me proud to be part of this family.”
The bigger picture
By tying its products to mobility, personality, and confidence, Sanicare reinforces that hygiene is part of one’s identity.
Marketing communications manager Jazel Marielli A. Ramos Yeo noted, “At Sanicare, we believe hygiene goes beyond a routine— it’s part of who you are. This event was our way of showing that personal care can be both practical and expressive. Everyone can find a Sanicare product that fits their unique lifestyle.” —Ramon C. Nocon | Ed: Corrie S. Narisma
