Robust demand drives strong turnout at Travel Madness Expo 2026

July 15, 2026
8:06AM PHT

Insider Spotlight

  • Travel promotions and destination marketing continue to draw strong consumer interest as leisure demand remains resilient
  • Organizers say the annual expo brings together airlines, tourism boards, travel agencies, hotels, and financial institutions under one venue
  • Metrobank, Malaysia Airlines, and Philippine Airlines were among the event's key partners


Growing consumer appetite for leisure travel continues to underpin demand for travel fairs, as Filipinos seek discounted airfares, tour packages, and hotel offers amid sustained interest in both domestic and international destinations.

The Travel Madness Expo (TME) 2026 concluded its three-day event from July 10 to 12 at the SMX Convention Center Manila, drawing bargain hunters and travelers looking for exclusive promotions from airlines, tourism boards, travel agencies, hospitality companies, and financial partners. The annual event featured destination showcases and special offers for local and overseas travel.

Why it matters

The strong turnout underscores the continued role of travel expos as a marketing platform for tourism stakeholders while giving consumers access to limited-time travel deals.

Featured international destinations included Georgia, the Czech Republic, Papua New Guinea, Japan, South Korea, Taiwan, Hong Kong, Malaysia, and Guam. Visitors also explored discounted airfare, hotel, cruise, and tour package offers available exclusively during the event.

From left: Atty. Carmelo Arcilla, Civil Aeronautics Board; Gail Male, Metrobank; Roberto Zozobrado, Philippine Retirement Authority; Pagsanjan Mayor Januario Garcia; Maria Andrelita Austria, Foreign Affairs Undersecretary; Stanley Ng, Tourism Undersecretary; Maria Paz Alberto, TME 2026 chair; Jaime Bautista; Lesley Anne Calixto Rubiano; Bayani Liwanag Jr., OIC Pasay City Tourism; Diana Cher Lacsamana Batica, Malaysia Airlines | Contributed photo

The details 

Malaysia Airlines served as the event's Official Airline Partner, while Philippine Airlines was the National Airline Partner. Metrobank returned as a major event partner, providing complimentary admission to its cardholders upon presentation of a valid card and identification, along with early access to the Travel Preview Sale and installment options on selected travel purchases.

By the numbers

The expo ran for three days and brought together leading airlines, tourism organizations, travel agencies, hospitality brands, and financial partners, reinforcing its position as one of the country's established consumer travel events.

The bottom line

As travel demand remains steady, events such as Travel Madness Expo continue to serve as a marketplace connecting tourism businesses with consumers seeking value-oriented travel opportunities. —Vanessa Hidalgo | Ed: Corrie S. Narisma

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