Insider Spotlight
Why it matters:
The summit comes as the Philippine ad sector confronts heightened risks from fast-spreading falsehoods online, unfiltered content for children, and the unchecked influence of creators and algorithms. Industry leaders stressed that advertising is no longer just about sales, but about shaping behavior, culture, and national identity.
“We continue with the same purpose from last year. As communicators who reach the Filipino public, we must keep our ear to the ground. Every day, we need to remain vigilant to fulfill our mandate in protecting consumers,” said Jun Nicdao, ASC oversight committee chair.
The challenge:
The rise of digital platforms has redrawn the industry map. Content creators, influencers, e-commerce marketers, and online producers now operate alongside traditional players — often outside established regulatory guardrails.
“In a time when misinformation spreads fast, when children are exposed to content without filters, and when economic and social vulnerabilities can be exploited, the role of responsible advertising has never been more critical,” said Bobby Barreiro, overall summit chair.
Between the lines:
Sessions at the summit probed four urgent themes:
Truth-telling amid disinformation overload
Responsible influencer engagement
Ethical and legal limits of AI in advertising
Marketing that promotes healthier consumer choices
What’s next:
ASC Chair Golda Roldan framed the summit as both a milestone and a renewal of purpose: “In this digital age, we must be more vigilant, more responsible, and more united than ever before in championing advertising that truly serves the public good.” —Ed: Vanessa Hidalgo
