Insider Spotlight
The two-day gathering brought together global and local leaders from Google, TikTok, Bank of the Philippine Islands (BPI), and the Bangko Sentral ng Pilipinas (BSP) to explore how artificial intelligence (AI) is reshaping marketing and finance.
AI at the core
Karlo M. Castro, president and CEO of Palawan Group, described the summit as a catalyst for collaboration and growth.
“This summit is a platform for dialogue — a space where we can exchange ideas, learn from each other, and build stronger strategies together. In today’s fast-moving environment, open collaboration is the key to staying effective and competitive,” he said.
Castro emphasized the company’s focus on AI: “In this Marketing Summit, our first ever, our focus is clear: how to better embrace technological advancements and maximize new tools and new ways of thinking to serve our customers better.”
“We are particularly looking at the power of artificial intelligence, and how AI can help us design better marketing strategies, run smarter promotions, and create a more personalized and meaningful customer experience."
Building a future-ready strategy
Day two spotlighted AI’s role in enhancing customer experience, creative campaigns, and product innovation.
Bernard Kaibigan, Palawan Group’s chief marketing officer, closed the event by urging participants to reflect on the summit’s key takeaways: “Over the past two days, we did not just talk about trends, AI, and customer experience. We reimagined the future of financial services, and more importantly, the role that the Palawan Group of Companies will play in shaping that future for millions of Filipinos."
With more than 21 million PalawanPay users and over 3,500 branches nationwide, Palawan Group signaled that AI-driven marketing will be central to its next chapter of growth. —Ed: Vanessa Hidalgo
