Themed “The Power of One,” the event brought together 450 partners and dealers from across the region to strengthen collaboration through leadership, digitization, and innovation.
Attendees were treated to immersive experience zones showcasing Midea’s newest appliances designed to meet diverse lifestyle needs.
Smarter living with AI ECOMASTER
Leading the lineup is the AI ECOMASTER, a next-generation series that leverages AI-driven optimizations to reduce energy consumption by up to 30 percent.
In the Philippines, the Midea Avigator Full DC Inverter Split-Type Air Conditioner exemplifies this innovation, using AI smart control to automatically adjust temperature for maximum energy efficiency. It also features I-Clean+ and Air Magic technology to ensure healthier indoor air.
Seamless lifestyle with SMART MASTER
Midea’s SMART MASTER line focuses on convenience, connectivity, and comfort through intelligent sensors and AI-powered controls.
The MDRS791 Refrigerator boasts Smart Cooling and multi-sensor technology to keep food fresh longer, while the Air Purifier uses AI mode and real-time sensors for optimized air quality. All these can be managed through the Midea Smart Hope app, allowing users to monitor energy use and customize settings anytime, anywhere.
Redefining efficiency with SPACE MASTER
For modern homes where every square meter counts, Midea introduced its SPACE MASTER series—appliances that blend functionality and aesthetics for compact living.
The SPACE MASTER Refrigerator maximizes storage without sacrificing kitchen space, while the Dishwasher and Heat Pump Washer-Dryer deliver powerful yet space-efficient performance—all controllable via the Smart Hope app.
Built to last: Prime Guard™ and advanced materials
Addressing Asia’s humid climate, Midea also showcased its Residential Air-Conditioner solutions with Prime Guard™ corrosion-resistant technology, extending product lifespan.
Indoor AC units come with TU1 copper tubes and silver shield coating, while outdoor units feature HYPER GRAPFINS technology—ensuring durability and consistent comfort across changing environments.
Expanding global footprint through sports partnerships
Further amplifying its global presence, Midea announced its upcoming Main Partner Sleeve Sponsorship of FC Barcelona, joining its partnerships with the Asian Football Confederation (AFC) and Manchester City Football Club.
The brand said this expansion highlights Midea’s “spirit of innovation and teamwork,” connecting it with millions of fans worldwide.
$10-B R&D investment fuels future innovation
Demonstrating its commitment to innovation, Midea revealed that it has invested $10 billion in research and development (R&D) over the past five years, resulting in over 100,000 patents.
The company plans to allocate an additional ¥50 billion in the next three years toward AI large models, new energy, robotics, and embodied intelligence. ---Ed: Corrie S. Narisma
