Saturday, 22 November 2025
8 Oct 2025
3:49PM
YouTube touts stronger ad spending ROI than TV, social media in PH
YouTube is positioning itself as the “new TV” in the Philippines, arguing that it now delivers superior advertising reach and return on investment compared with traditional television and social media platforms.
17 Sep 2025
12:27PM
At 20, YouTube unveils next-gen AI tools to power creator economy
Two decades after YouTube’s launch transformed the way the world creates and consumes video, the platform marked its 20th anniversary with a major announcement: more AI-powered tools and features designed to usher in the next decade of digital creativity.
1 Sep 2025
11:15AM
Google, YouTube push AI to reshape brand engagement in PH
At the industry event “Unmissable: New Rules in the AI Era of Media,” Google and YouTube laid out how artificial intelligence is reshaping marketing, culture, and commerce in the Philippines.
28 Aug 2025
3:49PM
YouTube fuels creator-led commerce in the Philippines
YouTube is driving a new wave of video commerce in the Philippines, with YouTube Shopping—launched in April 2025 with Shopee—showing rapid adoption among creators and brands.
10 Jul 2025
8:44AM
Google launches new AI-powered marketing tools on Search and YouTube
Google unveiled a new wave of AI-powered tools for Search and YouTube on July 9, aiming to help marketers stay competitive in today’s fast-evolving digital landscape.
30 May 2025
4:27PM
New Google, YouTube features target growing digital travel market
Planning a trip should mark the beginning of an exciting adventure— not a source of stress or unnecessary complication.
23 May 2025
11:24AM
McDo PH gets 15% sales boost from 'bigger, crispier, and juicier' YouTube campaign
In an increasingly saturated digital space, fast food giant McDonald’s Philippines leaned on YouTube to promote its reformulated Chicken McDo during the 2024 Christmas season—an approach that yielded significant business returns.
8 May 2025
4:13PM
Google, YouTube step up for 2025 elections with trusted info and AI safeguards
As Filipinos prepare for the 2025 midterm elections, Google and YouTube have launched new features and programs to ensure voters can access accurate, trustworthy information while protecting their platforms from misuse.
12 Apr 2025
6:44AM
Filipinos trust Google, YouTube most in buying decisions — study
In the Philippines’ fast-changing digital landscape, trust has become a decisive force shaping consumer behavior—placing platforms like Google and YouTube at the forefront as the most trusted companions in the online purchase journey, according to a recent study of research firm Ipsos.
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