YouTube has become deeply embedded in everyday Filipino life — not just as entertainment, but as a source of learning, connection, and opportunity. Now, the platform is outlining how it plans to evolve by 2026, with creators, families, and trust at the center.
YouTube is rolling out a fresh set of updates aimed at helping Filipino families guide teens toward healthier and more intentional online habits, as the platform continues to play a central role in how young people learn, relax, and connect.
YouTube is positioning itself as the “new TV” in the Philippines, arguing that it now delivers superior advertising reach and return on investment compared with traditional television and social media platforms.
Two decades after YouTube’s launch transformed the way the world creates and consumes video, the platform marked its 20th anniversary with a major announcement: more AI-powered tools and features designed to usher in the next decade of digital creativity.
At the industry event “Unmissable: New Rules in the AI Era of Media,” Google and YouTube laid out how artificial intelligence is reshaping marketing, culture, and commerce in the Philippines.
YouTube is driving a new wave of video commerce in the Philippines, with YouTube Shopping—launched in April 2025 with Shopee—showing rapid adoption among creators and brands.
Google unveiled a new wave of AI-powered tools for Search and YouTube on July 9, aiming to help marketers stay competitive in today’s fast-evolving digital landscape.
In an increasingly saturated digital space, fast food giant McDonald’s Philippines leaned on YouTube to promote its reformulated Chicken McDo during the 2024 Christmas season—an approach that yielded significant business returns.