Saturday, 24 May 2025
17 hours ago
McDo PH gets 15% sales boost from 'bigger, crispier, and juicier' YouTube campaign
In an increasingly saturated digital space, fast food giant McDonald’s Philippines leaned on YouTube to promote its reformulated Chicken McDo during the 2024 Christmas season—an approach that yielded significant business returns.
8 May 2025
4:13PM
Google, YouTube step up for 2025 elections with trusted info and AI safeguards
As Filipinos prepare for the 2025 midterm elections, Google and YouTube have launched new features and programs to ensure voters can access accurate, trustworthy information while protecting their platforms from misuse.
12 Apr 2025
6:44AM
Filipinos trust Google, YouTube most in buying decisions — study
In the Philippines’ fast-changing digital landscape, trust has become a decisive force shaping consumer behavior—placing platforms like Google and YouTube at the forefront as the most trusted companions in the online purchase journey, according to a recent study of research firm Ipsos.
17 Sep 2024
9:26PM
Google PH head: BINI, Pinoy content creators boost YouTube views
By: Miguel R. Camus
Filipino artists, led by BINI’s new hit, are gaining global attention, fueling a surge of interest in Pinoy Pop on YouTube.
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