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Saturday, 23 August 2025
29 Jul 2025
2:07PM

IKEA Philippines taps Stratworks as PR, digital marketing partner

Stratworks, a leading integrated marketing communications agency in the Philippines, has been appointed by IKEA Philippines as its new PR and digital marketing partner — a move aimed at deepening the global brand’s local connection with Filipino consumers.
23 May 2025
11:24AM

McDo PH gets 15% sales boost from 'bigger, crispier, and juicier' YouTube campaign

In an increasingly saturated digital space, fast food giant McDonald’s Philippines leaned on YouTube to promote its reformulated Chicken McDo during the 2024 Christmas season—an approach that yielded significant business returns.
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