Sunday, 15 June 2025
18 Mar 2025
4:05PM
From ballots to brands: Globe’s Mai Marcelo explains how values drive consumer choices
In her talk, "From Ballots to Brands: How Values Shape Consumer Choices," Marcelo used the Schwartz Universal Values Framework to illustrate how Filipino consumers prioritize tradition, universalism, and conformity—values that deeply influence their purchasing behavior.
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