Global ube craze fuels GI bid for Bohol Ubi Kinampay

Insider Spotlight

  • Bohol seeks GI protection for its prized Ubi Kinampay amid rising global demand for ube
  • IPOPHL says GI status could deter false origin claims and boost market value
  • Approval would make Ubi Kinampay Bohol's second registered geographical indication product

The Intellectual Property Office of the Philippines (IPOPHL) has received an application for geographical indication (GI) registration for Bohol Ubi Kinampay, a move that could strengthen the Philippines’ position in the fast-growing global market for ube-based products.

Filed by the Provincial Government of Bohol through the Bohol Economic Development and Investment Promotion Office (BEDIPO), the application seeks formal recognition of the crop’s qualities, reputation and cultural significance, which are closely linked to the province’s geography, climate, soil conditions and traditional farming practices.

Bohol Ubi Kinampay, famed for its distinct color, aroma and flavor, is seeking geographical indication protection as the Philippines looks to capitalize on rising global demand for ube. | Contributed photo

Why it matters

Known for its vibrant violet flesh, rich flavor and earthy aroma, Bohol Ubi Kinampay is widely regarded as the “queen of Philippine yams.” 

The variety has gained recognition among local and international food producers as demand for ube-flavored products continues to expand globally.

GI protection would help safeguard the Bohol Ubi Kinampay from false origin claims and unauthorized use of its name, while supporting consumer confidence and potentially enhancing its market value, the agency said in a company release. 

The protection framework could also help preserve traditional and organic farming methods that contribute to the crop’s distinctive qualities amid concerns over the increasing use of synthetic fertilizers.

“The world is now in the middle of a ‘purple gold rush,’ and GI protection can help the Philippines stake its claim in the growing global demand by strengthening its market identity and position,” Intellectual Property Office of the Philippines director general Teodoro C. Pascua said.

“As ube becomes more global, we must make sure the roots of varieties from the country are not lost. GI protection helps ensure that the true heart of the Bohol Ubi Kinampay—its soil, story and people—remains Boholano and Filipino.”

Intellectual Property Office of the Philippines director general Teodoro C. Pascua

What's next

As part of the evaluation process, IPOPHL will review the applicant’s Manual of Specifications, which details the product description, production area, farming methods, quality controls, standards and labeling requirements. 

The office will also assess evidence linking the crop’s characteristics and reputation to Bohol’s natural environment and traditional know-how.

The application aligns with IPOPHL’s broader push to promote origin-based branding. In 2023, the office conducted seminar-workshops with producers of Bohol Ubi Kinampay and Alburquerque Asin Tibuok to support their understanding of GI registration and its potential economic benefits.

If approved, Bohol Ubi Kinampay would become the second GI-protected product from the province after Alburquerque Asin Tibuok.

To date, the Philippines has four registered geographical indications: Guimaras Mangoes, Aklan Piña, Alburquerque Asin Tibuok and Tau Sebu T’nalak. —Princess Daisy C. Ominga | Ed: Corrie S. Narisma

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