Full Circle targets pharma, insurance sectors in PR growth drive

June 9, 2025
4:08PM PHT

Full-service public relations agency Full Circle Communications Inc. is marking its 25th anniversary by expanding into high-growth industries and strengthening its capabilities in response to the evolving demands of the communications landscape.

Insider Spotlight:

  • Full Circle Communications marks 25 years in the PR industry
  • Expanding into pharma and insurance amid evolving client needs
  • Investing in digital, upskilling, and innovation to stay competitive
  • Stresses core values of trust, truth, and long-term partnerships

Founded in 2000 by the late Milen Sison-de Quiros, Full Circle has built a reputation for delivering strategic communication solutions to clients across key sectors including food and beverage, banking, utilities, and real estate.

Company chair Paul de Quiros described the milestone as a moment to reaffirm the firm’s long-standing commitment to purpose-driven storytelling and client partnerships.

Mikey de Quiros
Full Circle's president wants to take the public relations firm into a more digitally-focused future.

“This year marks a meaningful milestone—25 years of stories told, relationships nurtured, and purpose-driven communication,” he said. “We remain committed to growing alongside our clients, navigating the ever-evolving public relations landscape with agility, strategic insight, and a heart for service.”

To sustain momentum, the firm is broadening its focus to include the pharmaceuticals and insurance industries—sectors identified as critical to future growth in the Philippine market.

The Full Circle team with its Anvil Awards -- a recognition of quality work by its industry peers./Contributed photo

It is also boosting internal capabilities through skills development, strategic alliances, and new tools to address the growing role of digital media, reputation management, and stakeholder engagement.

“As the industry evolves, so do we,” said company president Mikey de Quiros. “We are embracing new platforms, technologies, and approaches, but our core remains the same: valuing truth, nurturing trust, and building strong relationships with media, clients, and partners.”

Full Circle emphasized its commitment to delivering work grounded in insight and credibility as it looks ahead to the next phase of its expansion.

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