The transition comes as Omnicom Group, parent company of DDB Worldwide, moves to retire the DDB brand globally by the end of the first half of 2026 following its acquisition of Interpublic Group last year.
Founded in 1992 through a partnership between New York-based DDB Worldwide and Filipino-owned agency Advertising Marketing and Associates (AMA), DDB Group Philippines served as the network’s local office for more than three decades before the brand’s dissolution this year.
New chapter
Despite the rebrand, GGC Group Asia said it will continue to collaborate with Omnicom Group when necessary, ensuring clients retain access to global marketing communications resources and capabilities.
GGC Group Asia chair and CEO Gil G. Chua said the organization welcomes the global retirement of the DDB brand while honoring the legacy established through its long-standing partnership with Omnicom and DDB Worldwide.
“GGC Group Asia moves forward with deep gratitude for our long-standing partnership with Omnicom and DDB Worldwide — a relationship that elevated our standards, sharpened our thinking, and gave Filipino talent a global stage,” Chua said.
He described the transition as an opportunity for the company to fully embrace independence while maintaining its commitment to growth and innovation.
The new company name is derived from Chua’s initials, a move he said reflects the legacy, leadership, and vision that have guided the organization over the years.
Agency changes
As part of the rebranding initiative, several integrated marketing communications companies under the group have adopted new names.
DDB Philippines is now Velocity+, DDB MNL has become Alab MNL, and Tribal Worldwide Philippines has been renamed The Tribe.
Other affiliated companies will continue operating under their existing brands, including Optimax Communications, Agile Intelligence, Ripple8, Touch XDA, and Bent and Buzz.
At the same time, the group has integrated sister companies from the FCT Group, including FOSA, Caishen, Track Mnl, Xpress Move, Strawberry Jam, and PhilMovers.
The expanded organization now comprises 14 companies operating across 18 locations nationwide and employing more than 7,500 people.
Expanded reach
The integration broadens the group’s service offerings beyond traditional advertising and marketing communications.
GGC Group Asia now delivers solutions spanning advertising, public relations, media planning and buying, logistics, and various marketing and sales support services.
According to the company, the move strengthens its ability to serve clients not only in the Philippines but across Asia.
The group emphasized that the rebrand will not affect leadership, talent, client relationships, contracts, or ongoing operations.
“While our name evolves, our commitment to creativity, effectiveness, and strong client partnerships remains unwavering,” Chua said.
Award legacy
Prior to the transition, DDB Group Philippines built a reputation as one of the country’s most awarded communications groups, earning recognition for creativity, effectiveness, and advocacy-driven campaigns.
Its achievements include the Philippines’ first Cannes Lions Grand Prix and first AME Awards Gold in 2013, the country’s only Gold award at Spikes Asia 2025, and multiple Agency of the Year honors from industry organizations.
The company has also received numerous workplace recognitions from local and international award-giving bodies. —Ed: Corrie S. Narisma
