Insider Spotlight
The collaboration will initially roll out in select Cebuana Lhuillier branches and is geared toward overseas Filipino workers (OFWs), travelers, and other retail clients needing fast and competitively priced currency exchange.
“This strategic move strengthens our commitment to making financial empowerment truly accessible to all Filipinos,” said Jean Henri Lhuillier, president and CEO of Cebuana Lhuillier.
Why it matters
Cebuana Lhuillier operates a network of over 3,500 branches nationwide, giving it unmatched retail coverage. By integrating MG Forex’s pricing technology and regulatory expertise, the partnership aims to fill a market gap in real-time, high-volume FX services previously accessible only through institutional channels.
Driving the partnership
Cebuana Lhuillier brings the customer base and scale, while MG Forex provides deep market experience and real-time rate tracking. This is expected to ensure transparency and competitive pricing, especially for customers sending or receiving foreign remittances.
“This collaboration with Cebuana Lhuillier allows us to bring institutional-level currency solutions to the retail market,” said MG Forex president Michael Guy.
The service includes rate boards, trained personnel, and thorough documentation to support a smooth customer experience even in high-volume or high-value transactions.
What’s next
The two companies plan a nationwide rollout, positioning the tie-up as a key play in boosting financial inclusion for underserved communities.
“We are empowering Filipinos from all walks of life to exchange currencies with ease, confidence, and full transparency,” said Philippe Andre Lhuillier, senior EVP of Cebuana Lhuillier.
The bottom line
The Cebuana-MG Forex alliance underscores a larger trend of financial service providers extending reach to grassroots markets—especially in sectors like FX where trust, speed, and price accuracy are essential.
“This is just the beginning,” said Lilian Sengia, EVP and head of global markets of MG Forex. “We envision this partnership as a model for future collaborations.”
