American Standard marks 150 years of innovation, trust

Insider Spotlight

• American Standard celebrates 150 years of design and innovation
• Brand refresh emphasizes its “Life. Love. Home.” philosophy
• Philippine market joins celebration with special raffle and events
  
  

For 150 years, American Standard has stood as a trusted name in the bathroom and kitchen industry — synonymous with innovation, quality, and designs that elevate everyday living. The brand’s enduring presence in homes worldwide is rooted in its mission to make daily routines more meaningful.

“We are proud to celebrate the 150th brand anniversary of our American Standard brand, honoring a legacy of trust and innovation built on a deep understanding of consumer needs and requirements,” Antoine Besseyre des Horts, leader of LIXIL Global Design Asia, said in a statement

“The brand refresh in 2023 with the focus on ‘Life. Love. Home.’ reinforces our commitment to inspire people to create a home they will love every day.”

A legacy that resonates with Filipino homes

In the Philippines, American Standard continues to be a household favorite for its dependable craftsmanship and modern design.

“Since its inception in 1875, American Standard has always strived to transform the way people experience everyday living by creating products that are deeply inspired by life,” said Hermie Limbo, leader of LIXIL Philippines, in the press release.

Its popular lines — including the Loven Collection and Acacia Supasleek — combine aesthetics and innovation through features like HygieneClean technology for enhanced safety and convenience.

Innovation meets sustainability

The brand’s product range continues to evolve with smart and sustainable technologies such as the e-Lite toilet’s automatic features, DuoSTiX hand sprays with adjustable water pressure, and AccuStream Sensor Faucets that conserve water.

What’s next

As part of its milestone celebration, American Standard launched the AS150 Raffle Promotion, running until Feb. 28, 2026, with prizes including a BYD Hybrid Sedan and Honda EM1 Electric Vehicle. The promo entitles customers to one raffle entry for every P10,000 single-receipt purchase of American Standard products at participating Wilcon branches. 

“Our partners and customers have become the pillars of American Standard in the Philippines,” said Emily Besavilla, retail and marketing leader of LIXIL Philippines.

Closing the celebration, Audrey Yeo, LIXIL Water Technology APAC leader, added, “We will strengthen the brand’s legacy by continuing to innovate, design with purpose and collaborate closely with industry partners to elevate everyday moments.” —Ramon C. Nocon | Ed: Corrie S. Narisma