SM Hotels expands Halloween offerings beyond trick-or-treat

Insider Spotlight

• SM Hotels and Conventions Corp. is offering Halloween experiences across nine properties to attract families, diners, and entertainment seekers
•  Activities include themed buffets, costume parties, live entertainment, and a music festival overlooking Manila Bay
• Celebrations span Metro Manila and key provincial destinations, with activities scheduled through Oct. 31
  
  
  
  

SM Hotels and Conventions Corp. (SMHCC) is diversifying its seasonal hospitality offerings to attract different customer segments, using themed dining, family activities, and entertainment to create additional reasons for guests to visit its properties.

The hospitality arm of SM Prime Holdings Inc. is rolling out Halloween celebrations across nine properties this October, targeting families, children, food enthusiasts, and entertainment seekers.

A family celebration 

Seasonal events provide hotels with opportunities to engage customers beyond traditional accommodation services, while showcasing their restaurants, event venues, and recreational facilities.

SMHCC is tailoring each celebration to its property's location and target audience, combining food, entertainment, and interactive experiences.

“Halloween is an opportunity for our properties to create occasions that people can enjoy together, whether they are looking for a family afternoon, a themed meal, or an evening of entertainment,” SMHCC executive vice president Peggy E. Angeles said in a press statement.

“By shaping each celebration around its setting and audience, our hotels offer guests different ways to make the season their own.”

Toy-collection initiative in Taal Vista Hotel

The celebrations highlight SMHCC's diversified hospitality portfolio, which comprises 10 hotel properties with more than 2,600 rooms and over 42,000 square meters of leasable convention space.

At Conrad Manila, Halloween activities combine themed dining with storytelling, face painting, and trick-or-treating.

Meanwhile, Taal Vista Hotel incorporates a toy-collection initiative into its festivities, alongside games and magic shows.

Brazilian barbecue at Park Inn by Radisson

Regional properties are offering activities designed for different customer preferences.

Radisson Blu Cebu, Park Inn by Radisson Iloilo, and Park Inn by Radisson Bacolod are focusing on family-oriented celebrations.

Park Inn by Radisson Davao is offering Brazilian barbecue and entertainment, while Park Inn by Radisson North Edsa combines dining with live music.

Pico Sands Hotel is organizing children's activities, including games and magic shows.

Lanson Place Mall of Asia is hosting a Halloween music festival featuring eight DJs overlooking Manila Bay.

Activities run from Oct. 24 to 31, with published rates varying by property and event.

Guests are advised to confirm reservations, availability, and inclusions directly with participating hotels. —Vanessa Hidalgo | Ed: Corrie S. Narisma