Maya, the country’s leading all-in-one finance platform and No. 1 digital bank, is seeing a structural shift in how Filipinos enter the credit market, with 37 percent of its Maya Black credit cardholders now originating from Maya Black Express, a deposit-backed credit card designed to help users establish or rebuild their credit history.
Spending on toys, electronics, clothing, and department stores is expected to significantly contribute to the increase, alongside higher expenditures on travel, groceries, and restaurants as families and friends gather for celebrations.