iPhone 17, iPhone Air pre-orders ongoing; Oct. 16–17 launch set

Apple fans can now pre-order the new iPhone 17 series and iPhone Air at Power Mac Center (PMC), with exclusive perks and a highly anticipated midnight launch across the country.

Pre-orders now open

The official pre-order period began on Oct. 9, 2025, with two options: in-store at over 150 PMC and The Loop branches nationwide, or online via the Power Mac Center Web Store, Shopee, and SM Malls Online app.

Customers who pre-order can enjoy offers such as:

• Up to P57,000 off when trading in an iPhone 16 Pro Max (in-store only)
• Up to 50 percent off on select cases and screen protectors
• Up to 30 percent off on Apple and premium accessories
• Raffle prizes including Wyndham Rewards points and Lojel travel bags
• Exclusive vouchers and free shipping for online orders

Each pre-order of an iPhone 17 series or iPhone Air comes with freebies worth up to P8,000, plus loyalty points through the 1 Infinite membership program.

Midnight launch on Oct. 16-17 

In a press release on Oct, 13, 2025, PMC said the midnight launch will take place on Oct. 16 to 17, with flagship events at Greenbelt 3 and SM Mall of Asia. 

The first 40 customers in line at Greenbelt and the first 30 at Mall of Asia will receive either a free iPhone 16e 128GB (worth P39,990) or an Apple Watch Ultra 2 (worth P4,990). Everyone in line by 11:59 p.m. will get P30,000 worth of accessories and perks.

More than 40 PMC and The Loop stores will also open at 12:01 a.m. on Oct. 17.  Customers at these sites will take home free P4,000 worth of accessories and will be able to avail themselves of other offers. 

Accessible payment options

PMC has partnered with banks and fintech providers—including BDO, BPI, GCash, and Home Credit—for 0 percent installment plans up to 36 months, cashback deals, and flexible payment methods.

The pre-order period ends on Oct. 16, 2025. Launch updates are available on PMC’s social media channels.  —Vanessa Hidalgo | Ed: Corrie S. Narisma