ASUS targets AI creators with new ProArt RTX Spark laptops in PH

Insider Spotlight

• ASUS is expanding its Philippine AI computing portfolio with the ProArt P16 and P14 laptops, targeting content creators, designers, and AI developers
• Powered by NVIDIA RTX Spark, the laptops deliver up to 1 petaflop of AI performance and 128GB of unified memory, enabling complex AI workloads without constant cloud connectivity
• Prices start at P224,995 for the ProArt P14 and P269,995 for the ProArt P16, with a higher-capacity variant priced at P429,995
  
  
  

The growing demand for artificial intelligence (AI) computing is creating opportunities for technology companies to offer professionals greater control over creative workflows, data privacy, and computing costs.

ASUS Philippines is addressing this demand with the introduction of its ProArt P16 and P14 laptops, powered by NVIDIA RTX Spark technology, bringing advanced AI processing capabilities to the Philippine market.

The laptops allow content creators, designers, and AI developers to run large AI models, generate visual content, and manage demanding projects directly on their devices.

This reduces dependence on cloud-based computing while giving professionals greater flexibility to work offline and maintain control over sensitive project data.

AI workflows customization 

ASUS is strengthening its professional AI computing portfolio by combining NVIDIA's Blackwell RTX graphics architecture with its proprietary creative applications.

The laptops support ASUS MuseTree for local generative AI creation, StoryCube for intelligent media management, and Zenni Claw for productivity tasks.

They also integrate third-party platforms, including ComfyUI and Hermes Agent, allowing developers to customize AI workflows.

1 petaflop of AI performance 

The ProArt P16 delivers up to 1 petaflop of AI performance and supports up to 128GB of unified memory.

The 16-inch model weighs 1.77 kilograms, while the more compact ProArt P14 weighs 1.48 kilograms.

Both feature OLED displays with refresh rates of up to 120Hz, targeting professionals requiring color accuracy and smooth visual performance.

Support hybrid workflows 

ASUS is positioning the devices for professionals who require substantial computing power without depending entirely on cloud infrastructure.

The laptops also support hybrid workflows through Adobe Creative Cloud and Google AI services, giving users flexibility across different computing environments.

The ProArt P14 starts at P224,995, while the ProArt P16 starts at P269,995. The higher-capacity P16 variant costs P429,995.

Both models are available at selected ASUS exclusive stores in Metro Manila, including Glorietta, SM Makati, SM Mall of Asia, SM Megamall, and SM North Edsa. —Vanessa Hidalgo | Ed: Corrie S. Narisma