Insider Spotlight
Why it matters
These properties are using the holidays not only to spark joy but also to support women, children, and vulnerable communities through skills programs, medical aid, and livelihood opportunities.
Driving the news
Radisson Blu Cebu marked its 15th year with the theme “Shining Through,” underscoring its commitment to purpose-driven hospitality.
Beyond a grand Crystal Gala and Christmas Concert, the hotel expanded its partnership with the Cebu City Jail Women’s Dormitory through the new “Skills Behind Walls” program.
The initiative is designed to provide basic housekeeping training to women deprived of liberty, equipping them with skills that can support future livelihood opportunities.
The big picture
As luxury hotels continue to thrive, many are leaning into programs that extend their impact beyond guest experiences and into long-term social empowerment.
Zoom in
At Park Inn by Radisson North Edsa, the holiday celebration carried a direct commitment to child welfare.
The hotel pledged to donate P200 from every room booking to support young cancer patients at the Philippine Children’s Medical Center’s cancer centers.
“Stay Merry, Shine Bright,” the event’s theme, also highlighted women artisans from the Quezon City Jail Dorm for Women, whose handcrafted products were showcased during the lighting ceremony.
What they’re saying
In a press release on Dec. 9, 2025, Reycie Gutierrez, general manager of Park Inn by Radisson North Edsa, said that the season serves as “a message of unity,” as the hotel directs holiday cheer toward meaningful causes supporting children in critical care.
‘Parul ning Pasku’
In Pampanga, Park Inn by Radisson Clark celebrated its 10th anniversary with a “Parul ning Pasku”–themed tree lighting, honoring Kapampangan lantern heritage while amplifying its advocacy for abused and vulnerable children.
The hotel reaffirmed its support for Fresh Hope for Families Philippines, with executives presenting Christmas gifts to the foundation’s representatives.
The bottom line
Across Cebu, Quezon City, and Clark, Radisson hotels are using the festive season to strengthen a culture of care—shifting holiday celebrations toward community transformation while continuing to deliver signature hospitality. —Vanessa Hidalgo | Ed: Corrie S. Narisma
